R.sirgalina at 06:50, 29 May 2023

2023-05-29T06:50:32Z

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R.sirgalina at 08:22, 18 April 2023

2023-04-18T08:22:02Z

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R.sirgalina at 07:43, 18 April 2023

2023-04-18T07:43:45Z

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R.sirgalina at 12:11, 12 April 2023

2023-04-12T12:11:16Z

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R.sirgalina at 11:31, 10 April 2023

2023-04-10T11:31:36Z

← Older revision		Revision as of 11:31, 10 April 2023
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	# Customer segments are named		# Customer segments are named
	# Сompetitor analysis has been conducted		# Сompetitor analysis has been conducted
−	# At least 2 prominent data sources are used	+	# At least 2 prominent data sources are used
	# Customer discovery interviews conducted		# Customer discovery interviews conducted
	# Future steps are mapped out		# Future steps are mapped out

R.sirgalina at 11:30, 10 April 2023

2023-04-10T11:30:16Z

← Older revision		Revision as of 11:30, 10 April 2023
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	\| Pitch Day \|\|		\| Pitch Day \|\|
	# Market research results presentations		# Market research results presentations
−	\|}	+	\|}
		+
	== Intended Learning Outcomes (ILOs) ==		== Intended Learning Outcomes (ILOs) ==

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	* Assess market potential for any business idea		* Assess market potential for any business idea
	* Conduct relevant market research before starting up a business		* Conduct relevant market research before starting up a business
−	* Use the most relevant and high-quality data for a market research	+	* Use the most relevant and high-quality data for a market research
		+
	== Grading ==		== Grading ==

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	* Miro.com		* Miro.com
	* Notion.com		* Notion.com
−	* MS Teams	+	* MS Teams
		+
	= Teaching Methodology: Methods, techniques, & activities =		= Teaching Methodology: Methods, techniques, & activities =

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	\|-		\|-
	\| Peer Review \|\| 0 \|\| 0 \|\| 0 \|\| 0 \|\| 0 \|\| 0 \|\| 1		\| Peer Review \|\| 0 \|\| 0 \|\| 0 \|\| 0 \|\| 0 \|\| 0 \|\| 1
−	\|}	+	\|}
		+
	== Formative Assessment and Course Activities ==		== Formative Assessment and Course Activities ==

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	\|-		\|-
	\| Exercise \|\| Start an "Idea diary" (not necessarily business ideas): create a convenient place for notes (notion, pinterest, instagram, paper notebook, etc.). Note the time/place/circumstances of ideas coming, learn to write down ideas. Draw conclusions from 1 week's work: where, when, how, why new ideas arise and whether you can manage their flow. \|\| 0		\| Exercise \|\| Start an "Idea diary" (not necessarily business ideas): create a convenient place for notes (notion, pinterest, instagram, paper notebook, etc.). Note the time/place/circumstances of ideas coming, learn to write down ideas. Draw conclusions from 1 week's work: where, when, how, why new ideas arise and whether you can manage their flow. \|\| 0
−	\|}	+	\|}
		+
	==== Section 2 ====		==== Section 2 ====
	{\| class="wikitable"		{\| class="wikitable"
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	\|-		\|-
	\| Home written assignment \|\| Market research doc: create a structure that is:<br>1-2 pages long<br>Describes your business idea<br>Contains the structure of your future research<br>Contains a list of questions to answer during the research for each chapter proposed<br>Contains links and references to data sources potentilly interesting to use in a research<br>Its feasible: it should be a chance you may answer all the questions stated in the doc<br>The doc format is designed and well structured \|\| 1		\| Home written assignment \|\| Market research doc: create a structure that is:<br>1-2 pages long<br>Describes your business idea<br>Contains the structure of your future research<br>Contains a list of questions to answer during the research for each chapter proposed<br>Contains links and references to data sources potentilly interesting to use in a research<br>Its feasible: it should be a chance you may answer all the questions stated in the doc<br>The doc format is designed and well structured \|\| 1
−	\|}	+	\|}
		+
	==== Section 3 ====		==== Section 3 ====
	{\| class="wikitable"		{\| class="wikitable"
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	\|-		\|-
	\| Case study \|\| Watch the video with the case study. This is an example of HOW NOT to take a customer discovery interview. Discuss what went wrong? \|\| 0		\| Case study \|\| Watch the video with the case study. This is an example of HOW NOT to take a customer discovery interview. Discuss what went wrong? \|\| 0
−	\|}	+	\|}
		+
	==== Section 4 ====		==== Section 4 ====
	{\| class="wikitable"		{\| class="wikitable"
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	\|-		\|-
	\| Case study \|\| Learn a market sizing case: online babysitting service \|\| 0		\| Case study \|\| Learn a market sizing case: online babysitting service \|\| 0
−	\|}	+	\|}
		+
	==== Section 5 ====		==== Section 5 ====
	{\| class="wikitable"		{\| class="wikitable"
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	\|-		\|-
	\| Oral presentation \|\| Take one tool from the list below and create a “how-to” guide to the service for your classmates. The guide could be done in a form of 1) video-instruction 2) text 3) visualized scheme 4) presentation. The guide must answer how to use a tool and give an example of its use on concrete case study. Studying the guide should take your reader not mach then 15 min. \|\| 1		\| Oral presentation \|\| Take one tool from the list below and create a “how-to” guide to the service for your classmates. The guide could be done in a form of 1) video-instruction 2) text 3) visualized scheme 4) presentation. The guide must answer how to use a tool and give an example of its use on concrete case study. Studying the guide should take your reader not mach then 15 min. \|\| 1
−	\|}	+	\|}
		+
	==== Section 6 ====		==== Section 6 ====
	{\| class="wikitable"		{\| class="wikitable"
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	\|-		\|-
	\| Workshop \|\| Exercises:<br>Personal SWOT Analysis<br>List of Personal Achievements<br>Analysis of Motivating Activities<br>Your Personal Vision \|\| 0		\| Workshop \|\| Exercises:<br>Personal SWOT Analysis<br>List of Personal Achievements<br>Analysis of Motivating Activities<br>Your Personal Vision \|\| 0
−	\|}	+	\|}
		+
	==== Section 7 ====		==== Section 7 ====
	{\| class="wikitable"		{\| class="wikitable"
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	\|-		\|-
	\| Pitch session \|\| The final Market Research report should follow the structure discussed <br>Content of the oral presentation may include: business description, market overview, main sources used in the research, competitors overview, monetization opportunity, market size, further stages of research or business work, team, comments on some challenges during the work \|\| 1		\| Pitch session \|\| The final Market Research report should follow the structure discussed <br>Content of the oral presentation may include: business description, market overview, main sources used in the research, competitors overview, monetization opportunity, market size, further stages of research or business work, team, comments on some challenges during the work \|\| 1
−	\|}	+	\|}
		+
	=== Final assessment ===		=== Final assessment ===
	'''Section 1'''		'''Section 1'''
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	# Customer segments are named		# Customer segments are named
	# Сompetitor analysis has been conducted		# Сompetitor analysis has been conducted
−	# At least 2 prominent data sources are used	+	# At least 2 prominent data sources are used
	# Customer discovery interviews conducted		# Customer discovery interviews conducted
	# Future steps are mapped out		# Future steps are mapped out

R.sirgalina at 11:05, 27 March 2023

2023-03-27T11:05:01Z

Show changes

R.sirgalina at 10:57, 27 March 2023

2023-03-27T10:57:34Z

← Older revision		Revision as of 10:57, 27 March 2023
Line 317:		Line 317:
	# Customer segments are named		# Customer segments are named
	# Сompetitor analysis has been conducted		# Сompetitor analysis has been conducted
−	# At least 2 prominent data sources are used	+	# At least 2 prominent data sources are used
	# Customer discovery interviews conducted		# Customer discovery interviews conducted
	# Future steps are mapped out		# Future steps are mapped out

R.sirgalina at 10:56, 27 March 2023

2023-03-27T10:56:33Z

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R.sirgalina at 13:29, 9 February 2023

2023-02-09T13:29:54Z

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IU:TestPage - Revision history

R.sirgalina at 06:50, 29 May 2023

R.sirgalina at 08:22, 18 April 2023

R.sirgalina at 07:43, 18 April 2023

R.sirgalina at 12:11, 12 April 2023

R.sirgalina at 11:31, 10 April 2023

R.sirgalina at 11:30, 10 April 2023

R.sirgalina at 11:05, 27 March 2023

R.sirgalina at 10:57, 27 March 2023

R.sirgalina at 10:56, 27 March 2023

R.sirgalina at 13:29, 9 February 2023