Difference between revisions of "IU:TestPage"

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Tag: Manual revert
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= CEO Toolkit: Strategy, Operations, Finance, HR, Legal Aspects, IP Law and Innovations =
−
= Founder Project =
  
  +
* '''Course name''': CEO Toolkit: Strategy, Operations, Finance, HR, Legal Aspects, IP Law and Innovations
−
* '''Course name''': Founder Project
  
−
* '''Code discipline''': Subject area: Technical Entrepreneurship
 +
* '''Code discipline''': Subject area: Technology Entrepreneurship
−
* '''Subject area''': T; e; c; h; n; i; c; a; l; ; E; n; t; r; e; p; r; e; n; e; u; r; s; h; i; p
 +
* '''Subject area''': T; e; c; h; n; o; l; o; g; y; ; E; n; t; r; e; p; r; e; n; e; u; r; s; h; i; p
   
 
== Short Description ==
  
== Short Description ==
Line 11: Line 11:
   
 
=== Prerequisite subjects ===
  
=== Prerequisite subjects ===
−
* N/A
 +
* HSS321
   
 
=== Prerequisite topics ===
  
=== Prerequisite topics ===
  +
* Corporate legal support, taxation
−
* Progress check-up, Q&A session, Critical incidents (CI) analysis, Reflection and feedback
  
  +
* History of management
−
* Management of a startup: key issues
  
  +
* Strategic management
−
* Soft and hard skills of a founder
  
  +
* Operational management
  +
* Financial planning
  +
* Marketing-management
  +
* Team building and HR
  +
* Innovations
  +
* Intellectual property
   
 
== Course Topics ==
  
== Course Topics ==
Line 24: Line 30:
 
! Section !! Topics within the section
  
! Section !! Topics within the section
 
|-
  
|-
  +
| Corporate legal support, taxation ||
−
| Section 1:
  
  +
# Legal entity types and differences
−
Basic ||
 
  +
# Fundamentals of taxation for small businesses in Russia
−
# Basic for all topics:
 
  +
# Possibilities of international jurisdictions
−
# Progress check-up
  
  +
# Legal support of transactions with a client: competent document management
−
# Q&A session
  
−
# Critical incidents (CI) analysis
  
−
# Reflection and feedback
  
−
#
 
−
# Main topics for the workshops:
  
−
# Being an entrepreneur: challenges and advantages
  
−
# How to work with a mentor
  
−
# Science and entrepreneurship: synergy effect
  
−
# Step by step to success: how to measure your business progress
 
−
# Developing entrepreneurial thinking
  
−
# Self presentation and pitching
  
−
# Techniques of self-effectiveness for an entrepreneur
  
−
# Business mission: creating value on the market
  
−
# Planning and strategic projecting
  
−
# Teambuilding
  
−
# Problem-solving and flexibility in entrepreneurship
  
−
# Customer relationships
  
−
# “Rise and fall”: how to learn from your mistakes
  
−
# Work/life balance for an entrepreneur
  
−
# Where to find inspiration and to inspire others in business
 
 
|-
  
|-
  +
| Introduction to management and marketing as a sphere of knowledge, skills and art ||
−
| Section 2:
  
  +
# What is management and its functions
−
Advanced ||
 
  +
# History of management and marketing as a practical knowledge and science
−
# Basic for all topics:
 
  +
|-
−
# Progress check-up
  
  +
| Strategic management ||
−
# Q&A session
  
  +
# Organisation types
−
# Critical incidents (CI) analysis
  
  +
# Life-cycle of an organization
−
# Reflection and feedback
  
  +
# Strategic management concepts and frameworks
−
#
 
  +
# Strategic planning
−
# Main topics for the workshops:
  
  +
# Strategic management as a function of management
−
# Forming entrepreneurial identity: how to face CI effectively
  
  +
|-
−
# Entrepreneurial strategies
  
  +
| Operational management ||
−
# Competitiveness and high professional value of a startup founder
  
  +
# Leader types and management styles
−
# Mentorship and advisory for a startup
  
  +
# Stages of development of the organization
−
# Investor relationship
 
  +
# Differences between a startup model and a small business
−
# Community management of IT-entrepreneur
  
  +
# Choice of operational strategy
−
# Implementation of a business model: flexibility and adaptation
  
  +
# Value Management
−
# Team building and human potential development
  
  +
# Project management
−
# Networking: how to add and create value
  
  +
# Operational planning
−
# Finance and money attitude of a startup founder
  
  +
# Operational control and optimization of business processes
−
# Client orientation
  
  +
# Communications in operational management
−
# Pitch-deck design and pitching to various audiences
  
  +
|-
−
# Startup founder as a seller
  
−
# Risk-management for an IT-startup
 +
| Financial management and planning ||
  +
# Financial accounting, management and planning, accounting tools
−
# Creating brand that matters: how to make a valuable impact
  
  +
# Required financial statements for a startup: cash flow statement, income statement, balance sheet
  +
# Cross-border financial management
  +
# Basic metrics of the unit economy of a startup
  +
|-
  +
| Marketing management ||
  +
# Basic concepts of marketing
  +
# Marketing functions and its place in organization management
  +
# Marketing mix
  +
# Marketing strategy
  +
|-
  +
| HR, Team building and hiring ||
  +
# Authority and leadership
  +
# Organizational culture
  +
# Group dynamics and organizational changes
  +
# An effective team as an element of operational management
  +
# Leadership and management skills, as well as control methods
  +
# Recruiting, motivating and retaining the project team
  +
# Human resources, human capital and human potential in IT-startups (trends, features, CEO-vision)
  +
# Recruitment and assessment for IT-startups (how CEO can do it himself/herself or check the process of his HR-specialist/partner agency)
  +
# Interview with a candidate: from preparation to evaluation
  +
# Career modeling in IT-startups: career tracks, educational tracks, corporate training.
  +
# Corporate culture
  +
# Organization of remote/online job process for the team
  +
# HR lifehacks for CEO: from “how to hire” to “how to fire”
  +
# Creation of a positive HR-brand
  +
|-
  +
| Innovations ||
  +
# Innovation management
  +
# Managing complex innovation
  +
# Innovation management typologies
  +
# Entrepreneurship in innovation management
  +
|-
  +
| Intellectual property ||
  +
# How to protect IP objects in the field of IT
  +
# How to manage an IP portfolio
  +
# How to assess risks
  +
# Interaction with government agencies: Rospatent, FAS and international agencies
  +
# How to monetize IP
 
|}
 
|}
 
== Intended Learning Outcomes (ILOs) ==
  
== Intended Learning Outcomes (ILOs) ==
   
 
=== What is the main purpose of this course? ===
  
=== What is the main purpose of this course? ===
−
The main purpose of this course is to enable a student to progress with the development of the business project effectively dealing with a mentor and participating in workshops on main topics needed for a startup founder.
+
The main purpose of this course is to provide the formation and development of the knowledge, skills and abilities necessary for the successful operation of the managing director of a technology company.
   
 
=== ILOs defined at three levels ===
  
=== ILOs defined at three levels ===
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==== Level 1: What concepts should a student know/remember/explain? ====
  
==== Level 1: What concepts should a student know/remember/explain? ====
 
By the end of the course, the students should be able to ...
  
By the end of the course, the students should be able to ...
  +
* Basic concepts of marketing
−
* know what is a progress check up, Critical incident, reflection in entrepreneurship,
  
−
* explain main management concepts for a startup
 +
* Innovation management
  +
* Leader types and management styles;
−
* explain all basic elements needed for a project realization
  
  +
* Stages of development of the organization;
−
* explain challenges and advantages of being a startup founder
  
  +
* Differences between a startup model and a small business;
−
* know what is entrepreneurial thinking and how to develop it,
  
  +
* Choice of operational strategy;
−
* basic concepts of working with mentor
  
  +
* Value Management;
  +
* Operational planning;
  +
* Project management;
  +
* An effective team as an element of operational management;
  +
* Operational control and optimization of business processes;
  +
* Fundamentals of financial planning, reports and unit economics of a startup;
  +
* Legal support for the activities of small and medium-sized enterprises;
  +
* The value of intellectual property for a startup, as well as methods for protecting it.
   
 
==== Level 2: What basic practical skills should a student be able to perform? ====
  
==== Level 2: What basic practical skills should a student be able to perform? ====
 
By the end of the course, the students should be able to ...
  
By the end of the course, the students should be able to ...
  +
* Build a value chain;
−
* deal with a mentor and advisors,
  
  +
* Read and understand financial statements;
−
* use scientific research in business,
  
−
* measure business progress,
 +
* Build a business process map;
  +
* Choose the best management style for your company;
−
* do self presentation and pitching,
  
  +
* Control operational processes;
−
* create a business mission,
  
  +
* Understand basic concepts of marketing.
−
* plan and do strategic projecting
  
−
* team building,
  
−
* perform problem-solving and flexibility,
  
−
* manage customer relationships,
  
−
* get right conclusions from the mistakes,
  
−
* organize work/life balance,
  
−
* to inspire others in business,
  
−
* face CI effectively using various entrepreneurial strategies,
  
−
* provide startup and self-competitiveness,
  
−
* manage with investors,
  
−
* do networking and community management
  
−
* pitch to different audiences,
  
−
* implement client orientation to their company,
  
−
* risk-management,
  
−
* branding.
  
   
 
==== Level 3: What complex comprehensive skills should a student be able to apply in real-life scenarios? ====
  
==== Level 3: What complex comprehensive skills should a student be able to apply in real-life scenarios? ====
 
By the end of the course, the students should be able to ...
  
By the end of the course, the students should be able to ...
  +
* Strategic planning skills;
−
* Check the progress of a startup, make a reflection, face with the main critical incidents for a founder
  
  +
* Marketing management skills
−
* Effectively deal with a mentor, participate in the student business community providing a value,
  
  +
* Financial planning and accounting skills;
−
* Develop a founder project systematizing all concepts and using all basic elements of startup management.
 
  +
* Understanding the legal and legal support of the company's activities;
  +
* Skills to manage and protect the intellectual property of the company;
  +
* Leadership and management skills, as well as control methods;
  +
* Recruiting, motivating and retaining the project team;
  +
* Implement innovation management skills.
 
== Grading ==
  
== Grading ==
   
Line 126: Line 150:
 
! Grade !! Range !! Description of performance
  
! Grade !! Range !! Description of performance
 
|-
  
|-
−
| A. Excellent || 90-100 || -
 +
| A. Excellent || 85-100 || -
 
|-
  
|-
−
| B. Good || 75-89 || -
 +
| B. Good || 75-85 || -
 
|-
  
|-
 
| C. Satisfactory || 60-74 || -
  
| C. Satisfactory || 60-74 || -
Line 141: Line 165:
 
! Activity Type !! Percentage of the overall course grade
  
! Activity Type !! Percentage of the overall course grade
 
|-
  
|-
  +
| Weekly student reports || 20
−
| Assignment || 50
  
 
|-
  
|-
−
| Quizzes || 15
 +
| Business cases || 20
 
|-
  
|-
−
| Peer review || 15
 +
| Labs || 20
 
|-
  
|-
−
| Demo day || 20
 +
| Multiple Choice Testing || 20
  +
|-
  +
| Oral exam || 20
 
|}
  
|}
   
 
=== Recommendations for students on how to succeed in the course ===
  
=== Recommendations for students on how to succeed in the course ===
  +
Work out lecture notes.<br>Work out the materials of seminars (practical) classes.<br>In case of difficulty, formulate questions to the teacher.<br>To prepare for the classes, it is recommended to use the presented sources in electronic formats and additional literature.<br>Students during the course work in teams and perform tasks jointly. Teams of 2 to 5 people are allowed. It is also possible to work with a team that is not part of the study group.
−
Participation is important. Showing up is the key to success in this course.<br>You will work in teams, so coordinating teamwork will be an important factor for success. This is also reflected in the peer review being a graded item.<br>Review lecture materials before classes to do well in quizzes.<br>Reading the recommended literature is optional, and will give you a deeper understanding of the material.
  
   
 
== Resources, literature and reference materials ==
  
== Resources, literature and reference materials ==
   
 
=== Open access resources ===
  
=== Open access resources ===
  +
* Peter F. Drucker (2011) The Practice of Management. Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN 711 Third Avenue, New York, NY 10017, USA.
−
* Five insightful TED talks every startup founder should watch
  
  +
* Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen (2019)
−
* How to find a mentor
  
  +
* Iacocca, Lee A; Whitney, Catherine (2007), Scribner, New York:
−
* How to succeed with a statup
  
  +
* Tony Hsieh (2013) Delivering Happiness: A Path to Profits, Passion, and Purpose,
−
* How to build a future https://www.ycombinator.com/library/6G-how-to-build-the-future
  
  +
* Emotional Intelligence for Project Managers: The People Skills You Need to Achieve Outstanding Results, Paperback
  +
* W. Chan Kim and Renée Mauborgne (2015), Blue Ocean Strategy, Harvard Business School Press
  +
* Jason Fryde (2010), David Heinmeyer Hansson Rework: Business without prejudice Crown Business,
  +
* Ichak Adizes (2014) Managing Corporate Lifecycles (Pb): How Organizations Grow, Age And Die, Embassy Books
  +
* Goldratt's Theory of Constraints: A Systems Approach to Continuous Improvement, Asq Pr; 1st Edition (March 13, 1997)
  +
* Management
  +
* http://www.gidromet.edu.kh.ua/Files/downloads/%D0%9E%D1%81%D0%BD%D0%BE%D0%B2%D1%8B%20%D0%BC%D0%B5%D0%BD%D0%B5%D0%B4%D0%B6%D0%BC%D0%B5%D0%BD%D1%82%D0%B0.%20%D0%9C%D0%B5%D1%81%D0%BA%D0%BE%D0%BD%D0%9C.,%20%D0%90%D0%BB%D1%8C%D0%B1%D0%B5%D1%80%D1%82%20%D0%9C.,%20%D0%A5%D0%B5%D0%B4%D0%BE%D1%83%D1%80%D0%B8%20%D0%A4.,1997-704%20%D1%81%D1%82%D1%80.pdf
   
 
=== Closed access resources ===
  
=== Closed access resources ===
  +
* Bass, BM, Bass, R (2008) The Bass Handbook of Leadership: Theory, Research, and Application. New York: Simon & Schuster.
−
* The 23 Best Books for Startup Founders at Any Stage https://visible.vc/blog/books-for-founders/
  
  +
* Naumov, S. A. (2017). Managing Operational Capabilities in Startup Companies. (n.p.): Massachusetts Institute of Technology, Sloan School of Management.
  +
* Bhimani, A. (2017). Financial Management for Technology Start-Ups: A Handbook for Growth. Индия: Kogan Page.
  +
* Interiano, L. (2021). Startup Recruitment Guide: Essential Tips For Hiring Employees To Your Business: Guide For Startup Hiring And Company Recruiting Companies. (n.p.): Independently Published.
  +
* Kotter, JP (1990) Force for Change: How Leadership Differs from Management. New York: Simon & Schuster.
  +
* Pearce, CL, Conger, JA (2003) Shared Leadership: Reframing the Hows and Whys of Leadership. Thousand Oaks, CA: SAGE.
  +
* Tormey, P., Tormey, J. (2014). Startup Guide to Intellectual Property: Early Stage Protection of IP. Великобритания: CreateSpace Independent Publishing Platform.
  +
* Brennan, K. (2018). Startup CFO: The Finance Handbook for Your Growing Business. Соединенные Штаты Америки: Amazon Digital Services LLC - KDP Print US.
  +
* Tom DeMarco (1997) The Deadline: A Novel About Project Management
   
 
=== Software and tools used within the course ===
  
=== Software and tools used within the course ===
  +
* MSTeams License,
−
 
  +
* Moodle
  +
* Office software
 
= Teaching Methodology: Methods, techniques, & activities =
  
= Teaching Methodology: Methods, techniques, & activities =
   
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|+ Teaching and Learning Methods within each section
  
|+ Teaching and Learning Methods within each section
 
|-
  
|-
−
! Teaching Techniques !! Section 1 !! Section 2
 +
! Teaching Techniques !! Section 1 !! Section 2 !! Section 3 !! Section 4 !! Section 5 !! Section 6 !! Section 7 !! Section 8 !! Section 9
 
|-
  
|-
−
| Problem-based learning (students learn by solving open-ended problems without a strictly-defined solution) || 1 || 1
 +
| Problem-based learning (students learn by solving open-ended problems without a strictly-defined solution) || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
 
|-
  
|-
−
| Project-based learning (students work on a project) || 1 || 1
 +
| Project-based learning (students work on a project) || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
 
|-
  
|-
−
| Contextual learning (activities and tasks are connected to the real world to make it easier for students to relate to them); || 1 || 1
 +
| Differentiated learning (provide tasks and activities at several levels of difficulty to fit students needs and level) || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
 
|-
  
|-
  +
| Contextual learning (activities and tasks are connected to the real world to make it easier for students to relate to them); || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| Business game (learn by playing a game that incorporates the principles of the material covered within the course). || 1 || 1
  
 
|-
  
|-
  +
| Business game (learn by playing a game that incorporates the principles of the material covered within the course). || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| развивающего обучения (задания и материал "прокачивают" ещё нераскрытые возможности студентов); || 1 || 1
  
 
|-
  
|-
  +
| inquiry-based learning || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| концентрированного обучения (занятия по одной большой теме логически объединяются); || 1 || 1
  
 
|-
  
|-
  +
| Just-in-time teaching || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| inquiry-based learning || 1 || 1
  
 
|-
  
|-
  +
| Task-based learning || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| Just-in-time teaching || 1 || 1
  
 
|}
  
|}
 
{| class="wikitable"
  
{| class="wikitable"
 
|+ Activities within each section
  
|+ Activities within each section
 
|-
  
|-
−
! Learning Activities !! Section 1 !! Section 2
 +
! Learning Activities !! Section 1 !! Section 2 !! Section 3 !! Section 4 !! Section 5 !! Section 6 !! Section 7 !! Section 8 !! Section 9
 
|-
  
|-
−
| Lab exercises || 1 || 1
 +
| Lectures || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
 
|-
  
|-
  +
| Interactive Lectures || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| Cases studies || 1 || 1
  
 
|-
  
|-
−
| Individual Projects || 1 || 1
 +
| Modeling || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
 
|-
  
|-
−
| Group projects || 1 || 1
 +
| Cases studies || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
 
|-
  
|-
  +
| Individual Projects || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| Discussions || 1 || 1
  
 
|-
  
|-
−
| Presentations by students || 1 || 1
 +
| Group projects || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
 
|-
  
|-
  +
| Quizzes (written or computer based) || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| Simulations and role-plays || 1 || 1
  
 
|-
  
|-
−
| Oral Reports || 1 || 1
 +
| Peer Review || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
  +
|-
  +
| Discussions || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
  +
|-
  +
| Presentations by students || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
  +
|-
  +
| Written reports || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
  +
|-
  +
| Oral Reports || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1 || 1
  +
|-
  +
| Lab exercises || 0 || 1 || 1 || 1 || 0 || 0 || 1 || 1 || 1
  +
|-
  +
| Experiments || 0 || 1 || 1 || 1 || 0 || 0 || 1 || 1 || 1
  +
|-
  +
| Simulations and role-plays || 0 || 0 || 1 || 1 || 0 || 0 || 0 || 1 || 1
 
|}
 
|}
 
== Formative Assessment and Course Activities ==
  
== Formative Assessment and Course Activities ==
Line 221: Line 278:
 
! Activity Type !! Content !! Is Graded?
  
! Activity Type !! Content !! Is Graded?
 
|-
  
|-
  +
| Weekly student reports
−
| Individual and group reflection || Progress check-up<br>Q&A session<br>Critical incidents (CI) analysis<br>Reflection and feedback<br> || 1
  
  +
Business cases
  +
Labs
  +
Multiple Choice Testing || Legal entity types and differences<br>Fundamentals of taxation for small businesses in Russia<br>Possibilities of international jurisdictions<br>Legal support of transactions with a client: competent document management<br>Testing on forms of taxation for small businesses<br>Choosing an adequate legal form for a startup || 1
  +
|}
  +
==== Section 2 ====
  +
{| class="wikitable"
  +
|+
 
|-
  
|-
  +
! Activity Type !! Content !! Is Graded?
−
| Training || Business training on the topic of the workshop with the aim to concept understanding, the skills development, knowledge systematization and practical implementation. || 0
  
 
|-
  
|-
  +
| Weekly student reports
−
| Group project || 5-minutes group pitches on the topic of the current class. <br><br><br>Suggested structure:<br>- What is the main problem a Founder can face here?<br>- What are the main techniques/instruments he can use?<br>- What are the main strategies of implementation?<br>- What is a practical value? <br>- What else can we propose?<br> || 1
  
  +
Business cases
  +
Labs
  +
Multiple Choice Testing || What is management and its functions<br>History of management and marketing as a practical knowledge and science<br>Analyzing and application of management functions || 1
  +
|}
  +
==== Section 3 ====
  +
{| class="wikitable"
  +
|+
 
|-
  
|-
  +
! Activity Type !! Content !! Is Graded?
−
| Individual presentation || Students make presentations showing the ways of practical implementation of the business aspect that was discussed in current class into their startup. || 1
  
  +
|-
  +
| Weekly student reports
  +
Business cases
  +
Labs
  +
Multiple Choice Testing || Organisation types<br>Life-cycle of an organization<br>Strategic management concepts and frameworks<br>Strategic planning<br>Strategic management as a function of management<br>Testing concepts and planning || 1
 
|}
 
|}
−
==== Section 2 ====
 +
==== Section 4 ====
 
{| class="wikitable"
  
{| class="wikitable"
 
|+
 
|+
Line 235: Line 311:
 
! Activity Type !! Content !! Is Graded?
  
! Activity Type !! Content !! Is Graded?
 
|-
  
|-
  +
| Weekly student reports
−
| Individual and group reflection || Progress check-up<br>Q&A session<br>Critical incidents (CI) analysis<br>Reflection and feedback<br> || 1
  
  +
Business cases
  +
Labs
  +
Multiple Choice Testing || How to turn operational tasks into an orderly and transparent process by implementing a system of metrics and continuous analysis?<br>How to manage quality and optimize costs?<br>How to build a system of effective company management and determine business growth points?<br>How to improve competitiveness?<br>How to set long-term goals and define metrics for them. You will be able to prioritize and plan short-term goals.<br>Business case on building a system of metrics and indicators, planning and goal setting for a start-up company. || 1
  +
|}
  +
==== Section 5 ====
  +
{| class="wikitable"
  +
|+
 
|-
  
|-
  +
! Activity Type !! Content !! Is Graded?
−
| Training || Business training on the topic of the workshop with the aim to concept understanding, the skills development, knowledge systematization and practical implementation. || 0
  
 
|-
  
|-
  +
| Weekly student reports
−
| Group project || 5-minutes group pitches on the topic of the current class. <br><br><br>Suggested structure:<br>- What is the main problem a Founder can face here?<br>- What are the main techniques/instruments he can use?<br>- What are the main strategies of implementation?<br>- What is a practical value? <br>- What else can we propose?<br> || 1
  
  +
Business cases
  +
Labs
  +
Multiple Choice Testing || Financial modeling for a startup: practicing in practice, compiling a financial model of a company || 1
  +
|}
  +
==== Section 6 ====
  +
{| class="wikitable"
  +
|+
 
|-
  
|-
  +
! Activity Type !! Content !! Is Graded?
−
| Individual presentation || Students make presentations showing the ways of practical implementation of the business aspect that was discussed in current class into their startup. || 1
  
  +
|-
  +
| Weekly student reports
  +
Business cases
  +
Labs
  +
Multiple Choice Testing || Business case on marketing mix<br>Analyzing marketing strategy of a startup<br> <br> || 1
  +
|}
  +
==== Section 7 ====
  +
{| class="wikitable"
  +
|+
  +
|-
  +
! Activity Type !! Content !! Is Graded?
  +
|-
  +
| Weekly student reports
  +
Business cases
  +
Labs
  +
Multiple Choice Testing || Exchange of experience, discussion of specifics of hiring in the IT sector || 1
  +
|}
  +
==== Section 8 ====
  +
{| class="wikitable"
  +
|+
  +
|-
  +
! Activity Type !! Content !! Is Graded?
  +
|-
  +
| Weekly student reports
  +
Business cases
  +
Labs
  +
Multiple Choice Testing || Implementation of innovations in management || 1
  +
|}
  +
==== Section 9 ====
  +
{| class="wikitable"
  +
|+
  +
|-
  +
! Activity Type !! Content !! Is Graded?
  +
|-
  +
| Weekly student reports
  +
Business cases
  +
Labs
  +
Multiple Choice Testing || Business case on intellectual property protection methods (influence of competitors, conflicts and division of property in a team) || 1
 
|}
 
|}
 
=== Final assessment ===
  
=== Final assessment ===
 
'''Section 1'''
  
'''Section 1'''
  +
# What taxation system to choose for an IT startup in Russia
−
# Grading criteria for the final project presentation:
  
  +
# DOS features for IT companies
−
# The student shows his ability to measure business progress, reflect and make conclusions,
  
  +
# Income tax
−
# The student can show that he can face main business critical incidents effectively using various strategies,
  
  +
# Privileges
−
# Students show that his dealing with a mentor is productive,
  
  +
# Features of the simplified tax system for the IT-Sphere
−
# Demonstrates effective practical implementation of the following concepts/issues: implementation of scientific work into business practice, business mission, strategical projecting, team building, problem-solving and flexibility, customer relationship, work/life balance.
  
  +
# Patent system
−
# Performs good communication, pitching and presentation skills, inspired by the project, eager to develop it.
  
  +
# Ways to legally save on taxes
 
'''Section 2'''
  
'''Section 2'''
  +
# What is management: definition and its functions
−
# Grading criteria for the final project presentation:
  
  +
# History of management and marketing as a practical knowledge and science
−
# The student shows his ability to measure business progress, reflect and make conclusions,
  
  +
# Analyzing and application of management functions
−
# The student can show that he can face main business critical incidents effectively using various strategies,
  
  +
'''Section 3'''
−
# Students show that his dealing with a mentor is productive,
  
  +
# What are organization types?
−
# Demonstrates effective practical implementation of the following concepts/issues: founder’s competitiveness and professional value, investor relationship, community management, business modeling, finance management, networking, team building and human potential management, client orientations, sales, risk-management and branding.
  
  +
# Life-cycle of an organization: characteristics
−
# Performs good communication, pitching and presentation skills, inspired by the project, eager to develop it.
  
  +
# Strategic planning of a company
  +
# Testing concepts and planning
  +
'''Section 4'''
  +
# How to turn operational tasks into an orderly and transparent process by implementing a system of metrics and continuous analysis?
  +
# How to manage quality and optimize costs?
  +
# How to build a system of effective company management and determine business growth points?
  +
# How to improve competitiveness?
  +
# How to set long-term goals and define metrics for them. You will be able to prioritize and plan short-term goals.
  +
'''Section 5'''
  +
# How to analyze financial statements and foreign market
  +
# How to calculate the unit-economy and determine the profitability of the company
  +
'''Section 6'''
  +
# What are basic concepts of marketing?
  +
# How to create a marketing strategy?
  +
'''Section 7'''
  +
# How to define project goals, calculate the economy, manage people, deadlines and tasks
  +
# How to create and manage teams, even if they work remotely.
  +
# How to manage engagement and motivation.
  +
'''Section 8'''
  +
# What is innovation management?
  +
# How to manage complex innovation?
  +
# Innovation management typologies
  +
# Innovation management in entrepreneurship
  +
'''Section 9'''
  +
# How to protect company innovations
  +
# How to protect the company's intangible assets and keep products competitive.
  +
# Features of registration of trademarks and protection of intellectual property rights
  +
# How to interact with Rospatent and maintain your position in court.
   
 
=== The retake exam ===
  
=== The retake exam ===
 
'''Section 1'''
  
'''Section 1'''
  +
# What taxation system to choose for an IT startup in Russia
−  
  +
# DOS features for IT companies
  +
# income tax
  +
# Privileges
  +
# Features of the simplified tax system for the IT-Sphere
  +
# patent system
  +
# Ways to legally save on taxes
 
'''Section 2'''
  
'''Section 2'''
  +
# What is management: definition and its functions
  +
# History of management and marketing as a practical knowledge and science
  +
# Analyzing and application of management functions
  +
'''Section 3'''
  +
# What are organization types?
  +
# Life-cycle of an organization: characteristics
  +
# Strategic planning of a company
  +
# Testing concepts and planning
  +
'''Section 4'''
  +
# How to turn operational tasks into an orderly and transparent process by implementing a system of metrics and continuous analysis?
  +
# How to manage quality and optimize costs?
  +
# How to build a system of effective company management and determine business growth points?
  +
# How to improve competitiveness?
  +
# How to set long-term goals and define metrics for them. You will be able to prioritize and plan short-term goals.
  +
'''Section 5'''
  +
# How to analyze financial statements and foreign market
  +
# How to calculate the unit-economy and determine the profitability of the company
  +
'''Section 6'''
  +
# What are basic concepts of marketing?
  +
# How to create a marketing strategy?
  +
'''Section 7'''
  +
# How to define project goals, calculate the economy, manage people, deadlines and tasks
  +
# How to create and manage teams, even if they work remotely.
  +
# How to manage engagement and motivation.
  +
'''Section 8'''
  +
# What is innovation management?
  +
# How to manage complex innovation?
  +
# Innovation management typologies
  +
# Innovation management in entrepreneurship
  +
'''Section 9'''
  +
# How to protect company innovations
  +
# How to protect the company's intangible assets and keep products competitive.
  +
# Features of registration of trademarks and protection of intellectual property rights
  +
# How to interact with Rospatent and maintain your position in court.

Revision as of 17:13, 22 June 2022

CEO Toolkit: Strategy, Operations, Finance, HR, Legal Aspects, IP Law and Innovations

  • Course name: CEO Toolkit: Strategy, Operations, Finance, HR, Legal Aspects, IP Law and Innovations
  • Code discipline: Subject area: Technology Entrepreneurship
  • Subject area: T; e; c; h; n; o; l; o; g; y;  ; E; n; t; r; e; p; r; e; n; e; u; r; s; h; i; p

Short Description

and prerequisites

Prerequisites

Prerequisite subjects

  • HSS321

Prerequisite topics

  • Corporate legal support, taxation
  • History of management
  • Strategic management
  • Operational management
  • Financial planning
  • Marketing-management
  • Team building and HR
  • Innovations
  • Intellectual property

Course Topics

Course Sections and Topics
Section Topics within the section
Corporate legal support, taxation
  1. Legal entity types and differences
  2. Fundamentals of taxation for small businesses in Russia
  3. Possibilities of international jurisdictions
  4. Legal support of transactions with a client: competent document management
Introduction to management and marketing as a sphere of knowledge, skills and art
  1. What is management and its functions
  2. History of management and marketing as a practical knowledge and science
Strategic management
  1. Organisation types
  2. Life-cycle of an organization
  3. Strategic management concepts and frameworks
  4. Strategic planning
  5. Strategic management as a function of management
Operational management
  1. Leader types and management styles
  2. Stages of development of the organization
  3. Differences between a startup model and a small business
  4. Choice of operational strategy
  5. Value Management
  6. Project management
  7. Operational planning
  8. Operational control and optimization of business processes
  9. Communications in operational management
Financial management and planning
  1. Financial accounting, management and planning, accounting tools
  2. Required financial statements for a startup: cash flow statement, income statement, balance sheet
  3. Cross-border financial management
  4. Basic metrics of the unit economy of a startup
Marketing management
  1. Basic concepts of marketing
  2. Marketing functions and its place in organization management
  3. Marketing mix
  4. Marketing strategy
HR, Team building and hiring
  1. Authority and leadership
  2. Organizational culture
  3. Group dynamics and organizational changes
  4. An effective team as an element of operational management
  5. Leadership and management skills, as well as control methods
  6. Recruiting, motivating and retaining the project team
  7. Human resources, human capital and human potential in IT-startups (trends, features, CEO-vision)
  8. Recruitment and assessment for IT-startups (how CEO can do it himself/herself or check the process of his HR-specialist/partner agency)
  9. Interview with a candidate: from preparation to evaluation
  10. Career modeling in IT-startups: career tracks, educational tracks, corporate training.
  11. Corporate culture
  12. Organization of remote/online job process for the team
  13. HR lifehacks for CEO: from “how to hire” to “how to fire”
  14. Creation of a positive HR-brand
Innovations
  1. Innovation management
  2. Managing complex innovation
  3. Innovation management typologies
  4. Entrepreneurship in innovation management
Intellectual property
  1. How to protect IP objects in the field of IT
  2. How to manage an IP portfolio
  3. How to assess risks
  4. Interaction with government agencies: Rospatent, FAS and international agencies
  5. How to monetize IP

Intended Learning Outcomes (ILOs)

What is the main purpose of this course?

The main purpose of this course is to provide the formation and development of the knowledge, skills and abilities necessary for the successful operation of the managing director of a technology company.

ILOs defined at three levels

Level 1: What concepts should a student know/remember/explain?

By the end of the course, the students should be able to ...

  • Basic concepts of marketing
  • Innovation management
  • Leader types and management styles;
  • Stages of development of the organization;
  • Differences between a startup model and a small business;
  • Choice of operational strategy;
  • Value Management;
  • Operational planning;
  • Project management;
  • An effective team as an element of operational management;
  • Operational control and optimization of business processes;
  • Fundamentals of financial planning, reports and unit economics of a startup;
  • Legal support for the activities of small and medium-sized enterprises;
  • The value of intellectual property for a startup, as well as methods for protecting it.

Level 2: What basic practical skills should a student be able to perform?

By the end of the course, the students should be able to ...

  • Build a value chain;
  • Read and understand financial statements;
  • Build a business process map;
  • Choose the best management style for your company;
  • Control operational processes;
  • Understand basic concepts of marketing.

Level 3: What complex comprehensive skills should a student be able to apply in real-life scenarios?

By the end of the course, the students should be able to ...

  • Strategic planning skills;
  • Marketing management skills
  • Financial planning and accounting skills;
  • Understanding the legal and legal support of the company's activities;
  • Skills to manage and protect the intellectual property of the company;
  • Leadership and management skills, as well as control methods;
  • Recruiting, motivating and retaining the project team;
  • Implement innovation management skills.

Grading

Course grading range

Grade Range Description of performance
A. Excellent 85-100 -
B. Good 75-85 -
C. Satisfactory 60-74 -
D. Fail 0-59 -

Course activities and grading breakdown

Activity Type Percentage of the overall course grade
Weekly student reports 20
Business cases 20
Labs 20
Multiple Choice Testing 20
Oral exam 20

Recommendations for students on how to succeed in the course

Work out lecture notes.
Work out the materials of seminars (practical) classes.
In case of difficulty, formulate questions to the teacher.
To prepare for the classes, it is recommended to use the presented sources in electronic formats and additional literature.
Students during the course work in teams and perform tasks jointly. Teams of 2 to 5 people are allowed. It is also possible to work with a team that is not part of the study group.

Resources, literature and reference materials

Open access resources

Closed access resources

  • Bass, BM, Bass, R (2008) The Bass Handbook of Leadership: Theory, Research, and Application. New York: Simon & Schuster.
  • Naumov, S. A. (2017). Managing Operational Capabilities in Startup Companies. (n.p.): Massachusetts Institute of Technology, Sloan School of Management.
  • Bhimani, A. (2017). Financial Management for Technology Start-Ups: A Handbook for Growth. Индия: Kogan Page.
  • Interiano, L. (2021). Startup Recruitment Guide: Essential Tips For Hiring Employees To Your Business: Guide For Startup Hiring And Company Recruiting Companies. (n.p.): Independently Published.
  • Kotter, JP (1990) Force for Change: How Leadership Differs from Management. New York: Simon & Schuster.
  • Pearce, CL, Conger, JA (2003) Shared Leadership: Reframing the Hows and Whys of Leadership. Thousand Oaks, CA: SAGE.
  • Tormey, P., Tormey, J. (2014). Startup Guide to Intellectual Property: Early Stage Protection of IP. Великобритания: CreateSpace Independent Publishing Platform.
  • Brennan, K. (2018). Startup CFO: The Finance Handbook for Your Growing Business. Соединенные Штаты Америки: Amazon Digital Services LLC - KDP Print US.
  • Tom DeMarco (1997) The Deadline: A Novel About Project Management

Software and tools used within the course

  • MSTeams License,
  • Moodle
  • Office software

Teaching Methodology: Methods, techniques, & activities

Activities and Teaching Methods

Teaching and Learning Methods within each section
Teaching Techniques Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9
Problem-based learning (students learn by solving open-ended problems without a strictly-defined solution) 1 1 1 1 1 1 1 1 1
Project-based learning (students work on a project) 1 1 1 1 1 1 1 1 1
Differentiated learning (provide tasks and activities at several levels of difficulty to fit students needs and level) 1 1 1 1 1 1 1 1 1
Contextual learning (activities and tasks are connected to the real world to make it easier for students to relate to them); 1 1 1 1 1 1 1 1 1
Business game (learn by playing a game that incorporates the principles of the material covered within the course). 1 1 1 1 1 1 1 1 1
inquiry-based learning 1 1 1 1 1 1 1 1 1
Just-in-time teaching 1 1 1 1 1 1 1 1 1
Task-based learning 1 1 1 1 1 1 1 1 1
Activities within each section
Learning Activities Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9
Lectures 1 1 1 1 1 1 1 1 1
Interactive Lectures 1 1 1 1 1 1 1 1 1
Modeling 1 1 1 1 1 1 1 1 1
Cases studies 1 1 1 1 1 1 1 1 1
Individual Projects 1 1 1 1 1 1 1 1 1
Group projects 1 1 1 1 1 1 1 1 1
Quizzes (written or computer based) 1 1 1 1 1 1 1 1 1
Peer Review 1 1 1 1 1 1 1 1 1
Discussions 1 1 1 1 1 1 1 1 1
Presentations by students 1 1 1 1 1 1 1 1 1
Written reports 1 1 1 1 1 1 1 1 1
Oral Reports 1 1 1 1 1 1 1 1 1
Lab exercises 0 1 1 1 0 0 1 1 1
Experiments 0 1 1 1 0 0 1 1 1
Simulations and role-plays 0 0 1 1 0 0 0 1 1

Formative Assessment and Course Activities

Ongoing performance assessment

Section 1

Activity Type Content Is Graded?
Weekly student reports

Business cases Labs Multiple Choice Testing || Legal entity types and differences
Fundamentals of taxation for small businesses in Russia
Possibilities of international jurisdictions
Legal support of transactions with a client: competent document management
Testing on forms of taxation for small businesses
Choosing an adequate legal form for a startup || 1

Section 2

Activity Type Content Is Graded?
Weekly student reports

Business cases Labs Multiple Choice Testing || What is management and its functions
History of management and marketing as a practical knowledge and science
Analyzing and application of management functions || 1

Section 3

Activity Type Content Is Graded?
Weekly student reports

Business cases Labs Multiple Choice Testing || Organisation types
Life-cycle of an organization
Strategic management concepts and frameworks
Strategic planning
Strategic management as a function of management
Testing concepts and planning || 1

Section 4

Activity Type Content Is Graded?
Weekly student reports

Business cases Labs Multiple Choice Testing || How to turn operational tasks into an orderly and transparent process by implementing a system of metrics and continuous analysis?
How to manage quality and optimize costs?
How to build a system of effective company management and determine business growth points?
How to improve competitiveness?
How to set long-term goals and define metrics for them. You will be able to prioritize and plan short-term goals.
Business case on building a system of metrics and indicators, planning and goal setting for a start-up company. || 1

Section 5

Activity Type Content Is Graded?
Weekly student reports

Business cases Labs Multiple Choice Testing || Financial modeling for a startup: practicing in practice, compiling a financial model of a company || 1

Section 6

Activity Type Content Is Graded?
Weekly student reports

Business cases Labs Multiple Choice Testing || Business case on marketing mix
Analyzing marketing strategy of a startup

|| 1

Section 7

Activity Type Content Is Graded?
Weekly student reports

Business cases Labs Multiple Choice Testing || Exchange of experience, discussion of specifics of hiring in the IT sector || 1

Section 8

Activity Type Content Is Graded?
Weekly student reports

Business cases Labs Multiple Choice Testing || Implementation of innovations in management || 1

Section 9

Activity Type Content Is Graded?
Weekly student reports

Business cases Labs Multiple Choice Testing || Business case on intellectual property protection methods (influence of competitors, conflicts and division of property in a team) || 1

Final assessment

Section 1

  1. What taxation system to choose for an IT startup in Russia
  2. DOS features for IT companies
  3. Income tax
  4. Privileges
  5. Features of the simplified tax system for the IT-Sphere
  6. Patent system
  7. Ways to legally save on taxes

Section 2

  1. What is management: definition and its functions
  2. History of management and marketing as a practical knowledge and science
  3. Analyzing and application of management functions

Section 3

  1. What are organization types?
  2. Life-cycle of an organization: characteristics
  3. Strategic planning of a company
  4. Testing concepts and planning

Section 4

  1. How to turn operational tasks into an orderly and transparent process by implementing a system of metrics and continuous analysis?
  2. How to manage quality and optimize costs?
  3. How to build a system of effective company management and determine business growth points?
  4. How to improve competitiveness?
  5. How to set long-term goals and define metrics for them. You will be able to prioritize and plan short-term goals.

Section 5

  1. How to analyze financial statements and foreign market
  2. How to calculate the unit-economy and determine the profitability of the company

Section 6

  1. What are basic concepts of marketing?
  2. How to create a marketing strategy?

Section 7

  1. How to define project goals, calculate the economy, manage people, deadlines and tasks
  2. How to create and manage teams, even if they work remotely.
  3. How to manage engagement and motivation.

Section 8

  1. What is innovation management?
  2. How to manage complex innovation?
  3. Innovation management typologies
  4. Innovation management in entrepreneurship

Section 9

  1. How to protect company innovations
  2. How to protect the company's intangible assets and keep products competitive.
  3. Features of registration of trademarks and protection of intellectual property rights
  4. How to interact with Rospatent and maintain your position in court.

The retake exam

Section 1

  1. What taxation system to choose for an IT startup in Russia
  2. DOS features for IT companies
  3. income tax
  4. Privileges
  5. Features of the simplified tax system for the IT-Sphere
  6. patent system
  7. Ways to legally save on taxes

Section 2

  1. What is management: definition and its functions
  2. History of management and marketing as a practical knowledge and science
  3. Analyzing and application of management functions

Section 3

  1. What are organization types?
  2. Life-cycle of an organization: characteristics
  3. Strategic planning of a company
  4. Testing concepts and planning

Section 4

  1. How to turn operational tasks into an orderly and transparent process by implementing a system of metrics and continuous analysis?
  2. How to manage quality and optimize costs?
  3. How to build a system of effective company management and determine business growth points?
  4. How to improve competitiveness?
  5. How to set long-term goals and define metrics for them. You will be able to prioritize and plan short-term goals.

Section 5

  1. How to analyze financial statements and foreign market
  2. How to calculate the unit-economy and determine the profitability of the company

Section 6

  1. What are basic concepts of marketing?
  2. How to create a marketing strategy?

Section 7

  1. How to define project goals, calculate the economy, manage people, deadlines and tasks
  2. How to create and manage teams, even if they work remotely.
  3. How to manage engagement and motivation.

Section 8

  1. What is innovation management?
  2. How to manage complex innovation?
  3. Innovation management typologies
  4. Innovation management in entrepreneurship

Section 9

  1. How to protect company innovations
  2. How to protect the company's intangible assets and keep products competitive.
  3. Features of registration of trademarks and protection of intellectual property rights
  4. How to interact with Rospatent and maintain your position in court.
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