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= Market Research for IT Startups =
−
= Theoretical Mechanics =
  
−
* '''Course name''': Theoretical Mechanics
 +
* '''Course name''': Market Research for IT Startups
 
* '''Code discipline''':
 
* '''Code discipline''':
−
* '''Subject area''': Mechanics; mathematical modeling and calculating of mechanical systems.
 +
* '''Subject area''': Technological Entrepreneurship
   
 
== Short Description ==
  
== Short Description ==
  +
This course is for students who see themselves as entrepreneurs. The course is designed for the early development of business ideas and provides methods and guidelines for business research. The course teaches how to assess the potential of business ideas, hypothesis thinking, methods for generating ideas and testing their quality
−
This course covers the following concepts: Mechanics: Physical principles and methods for calculating kinematic, static and dynamic problems of mechanics.
  
   
 
== Prerequisites ==
  
== Prerequisites ==
   
 
=== Prerequisite subjects ===
  
=== Prerequisite subjects ===
  +
* N/A
−
* CSE203 — Mathematical Analysis II: Linear algebra, vectors and matrices, partial derivatives.
  
−
* CSE205 — Differential Equations: ODE.
  
   
 
=== Prerequisite topics ===
  
=== Prerequisite topics ===
  +
* N/A
−  
   
 
== Course Topics ==
  
== Course Topics ==
Line 23: Line 22:
 
! Section !! Topics within the section
  
! Section !! Topics within the section
 
|-
  
|-
−
| Kinematics ||
+
| Ideation tools ||
  +
# Art VS Creativity
−
# Introduction to theoretical mechanics
  
  +
# Ability to discover
−
# Kinematics of a particle
  
  +
# How to generate ideas
−
# Translatory and rotational motion of a rigid body
  
  +
# Creativity sources
−
# Plane motion of a rigid body
  
  +
# Ideation in groups
−
# Spherical motion of a rigid body
  
  +
# Rules for ideation for startups
−
# Motion of a free rigid body
  
−
# Resultant motion
  
 
|-
  
|-
−
| Statics ||
+
| Market research content ||
  +
# Types of research: primary vs secondary
−
# Basic concepts and principles of Statics
  
  +
# How to plan a research
−
# Parallel forces and couples
  
  +
# Market research chapters content
−
# Equilibrium of a rigid body system in 2D
  
  +
# Frameworks used in a market research (SWOT, Persona, etc)
−
# Equilibrium of a rigid body system in 3D
  
  +
# Tools and sources to conduct a competitors analysis
−
# Friction
  
−
# Center of gravity
  
 
|-
  
|-
−
| Dynamics ||
+
| Customer development ||
  +
# Interviews are the main tool for “Get Out The Building” technique
−
# Particle dynamics
  
  +
# The "Mum's Test"
−
# Theorem of the motion of the center of mass of a system
  
  +
# Jobs-To-Be-Done
−
# Theorem of the change in the linear momentum of a system
  
  +
# Good and bad interview questions
−
# Theorem of the change in the angular momentum of a system
  
−
# Some cases of rigid body motion.
  
−
# D’Alambert’s principle
  
−
# Mechanical work and power
  
−
# Theorem of the change in the kinetic energy of a system
  
−
# The theory of impact
  
−
# Oscillations
  
 
|-
  
|-
−
| Analytical mechanics ||
+
| Market sizing ||
  +
# Market analysis VS market sizing
−
# Constraints and their classification
  
  +
# Sizing stakeholders and their interests
−
# Generalized coordinates
  
  +
# Sizing methods
−
# Generalized forces
  
  +
# TAM SAM SOM calculation examples
−
# The D’Alembert-Lagrange’s principle
  
  +
|-
−
# The principle of virtual work
  
  +
| Data for a research ||
−
# The General Equation of dynamics
  
  +
# Sources and tools for competitors overview
−
# Lagrange’s equations
  
  +
# Sources and tools for product and traffic analysis
−
# The Hamilton’s equations
  
  +
# Sources and tools for trend watching
−
|}
 
  +
# Life hacks for search
  +
|-
  +
| Founder motivation ||
  +
# Ways to Stay Motivated as an Entrepreneur
  +
# Exercises for founders motivation
  +
|-
  +
| Pitch Day ||
  +
# Market research results presentations
  +
|}
  +
 
== Intended Learning Outcomes (ILOs) ==
  
== Intended Learning Outcomes (ILOs) ==
   
 
=== What is the main purpose of this course? ===
  
=== What is the main purpose of this course? ===
  +
This course aims to give students theoretical knowledge and practical skills on how to assess market potential at an early stage of an IT startup (or any company) development. The ultimate goal is to teach students to conduct market research for their business.
−
The purpose of the course is to give basic and advanced knowledge on theoretical mechanics. The course covers kinematics of a particle and a rigid body, statics of rigid bodies, particle dynamics, dynamics of a system, analytical mechanics. The objective of the course is to give knowledge and skills which can be used further for calculating of kinematics, statics and dynamics of mechanical parts of robots and studying advanced courses on robotics.
  
   
 
=== ILOs defined at three levels ===
  
=== ILOs defined at three levels ===
Line 71: Line 72:
 
==== Level 1: What concepts should a student know/remember/explain? ====
  
==== Level 1: What concepts should a student know/remember/explain? ====
 
By the end of the course, the students should be able to ...
  
By the end of the course, the students should be able to ...
  +
* Market research techniques using open data,
−
* Methods for describing the laws of motion of a particle and a solid,
  
  +
* Typology of market assessment methods,
−
* Methods for calculating the speeds and accelerations of points and bodies included in a mechanical system,
  
  +
* Types of research data and their application,
−
* Methods for studying the equilibrium of mechanical systems,
  
  +
* Market research components: competitors overview, value proposition, trend watching, venture status, business models, buyers profile etc
−
* Methods for creating differential equations of motion of a particle and a solid,
  
−
* Methods for creating differential equations of motion of a mechanical system based on the classical approach,
  
−
* Methods for creating differential equations of motion of a mechanical system based on methods of analytical mechanics.
  
   
 
==== Level 2: What basic practical skills should a student be able to perform? ====
  
==== Level 2: What basic practical skills should a student be able to perform? ====
 
By the end of the course, the students should be able to ...
  
By the end of the course, the students should be able to ...
  +
* Methods of ideation,
−
* How to draw up and use calculation schemes,
  
  +
* TAM SAM SOM method, 2 approaches,
−
* What calculation methods can be used to solve a specific problem,
  
  +
* Applied tools and resources for market sizing,
−
* What calculation methods are appropriate to use when solving a specific problem,
  
  +
* Principles to work with business hypotheses
−
* What limitations and errors are imposed by a specific method when solving a problem.
  
   
 
==== Level 3: What complex comprehensive skills should a student be able to apply in real-life scenarios? ====
  
==== Level 3: What complex comprehensive skills should a student be able to apply in real-life scenarios? ====
 
By the end of the course, the students should be able to ...
  
By the end of the course, the students should be able to ...
  +
* Identify and describe the market
−
* Analyze and explain mechanical phenomena based on the laws and theorems of theoretical mechanics,
  
  +
* Assess market potential for any business idea
−
* Apply the basic laws and methods of theoretical mechanics to solving technical problems,
  
  +
* Conduct relevant market research before starting up a business
−
* Create mathematical models, evaluate their value and the relativity of their limits of application.
 
  +
* Use the most relevant and high-quality data for a market research
  +
 
== Grading ==
  
== Grading ==
   
Line 98: Line 99:
 
! Grade !! Range !! Description of performance
  
! Grade !! Range !! Description of performance
 
|-
  
|-
−
| A. Excellent || 90-100 || -
 +
| A. Excellent || 85.0-100.0 || -
 
|-
  
|-
−
| B. Good || 75-89 || -
 +
| B. Good || 70.0-84.0 || -
 
|-
  
|-
−
| C. Satisfactory || 60-74 || -
 +
| C. Satisfactory || 50.0-69.0 || -
 
|-
  
|-
−
| D. Poor || 0-59 || -
 +
| D. Fail || 0.0-50.0 || -
 
|}
  
|}
   
Line 113: Line 114:
 
! Activity Type !! Percentage of the overall course grade
  
! Activity Type !! Percentage of the overall course grade
 
|-
  
|-
  +
| Paper #0: Market research structure || 0-10 scale (costs 10% final)
−
| Labs/seminar classes || 10
  
 
|-
  
|-
  +
| Paper #1: TAM SAM SOM || 0-10 scale (costs 20% final)
−
| Interim performance assessment || 50
  
 
|-
  
|-
  +
| Workshops activity || 3 points for each of 7 workshops: 1 point=participation, 2 points=discussion, 3 points=valuable results (costs 21% final)
−
| Exams || 40
  
  +
|-
  +
| Paper #2: Market research || 0-10 scale (costs 30% final)
  +
|-
  +
| Final Presentation || 0-10 scale (costs 20% final)
 
|}
  
|}
   
 
=== Recommendations for students on how to succeed in the course ===
  
=== Recommendations for students on how to succeed in the course ===
  +
Participation is important. Showing up and participating in discussions is the key to success in this course.<br>Students work in teams, so coordinating teamwork will be an important factor for success.<br>Reading the provided materials is mandatory, as lectures will mainly consist of discussions and reflections not slides or reading from scratch.<br>The main assignment in the course is Market research paper which is supposed to be useful not only for this course but s a basis for future business oriented courses
−  
   
 
== Resources, literature and reference materials ==
  
== Resources, literature and reference materials ==
   
 
=== Open access resources ===
  
=== Open access resources ===
  +
* - article with reflections on the methodology book on the 55 typical business models
−
* S. Targ Theoretical Mechanics. A short course, 1968
  
  +
* - a book with instructions on how to communicate with your potential users. How to conduct interviews so that you understand what the client wants to say and not what you want to hear.
−
* D. Deleanu Theoretical mechanics. Theory and applications / Dumitru Deleanu – Constanta: Nautica, 2012
  
  +
* - the case book on the Jobs To Be Done. With JTBD, we can make predictions about which products will be in demand in the market and which will not. The idea behind the theory is that people don't buy products, but "hire" them to perform certain jobs.
−
* Stephen T. Thornton and Jerry B. Marion Classical Dynamics of Particles and Systems. 5th edition, 2004
  
  +
* A selection of with a summary of key ideas from Harvard Business Review
−
* Meshchersky I.V. Collection of Problems in Theoretical Mechanics 2014
  
  +
* F. Sesno "" - the book on how to get information out of people through questions.
−
* Prof . Dr. Ing. Vasile Szolga Theoretical Mechanics, 2010
  
  +
* a visual guide book to dealing with your inner procrastinator
−
* S.M. Targ Kratki kurs teoreticheskoi mechaniki, 1986 - in Russian
  
−
* A.I. Lurie Analiticheskaya mechanika, 1961 - in Russian
  
−
* Sbornik kursovych rabot po teoreticheskoi mechanike. A.A.Yablonski, 2000 - in Russian
  
−
* Meshchersky I.V. Sbornik zadach po teoreticheskoi mechanike, 1986 - in Russian
  
   
 
=== Closed access resources ===
  
=== Closed access resources ===
  +
* Crunchbase.com
  +
* Statista.com
   
  +
=== Software and tools used within the course ===
  +
* Boardofinnovation.com
  +
* Miro.com
  +
* Notion.com
  +
* MS Teams
   
−
=== Software and tools used within the course ===
  
−
 
 
= Teaching Methodology: Methods, techniques, & activities =
  
= Teaching Methodology: Methods, techniques, & activities =
   
 
== Activities and Teaching Methods ==
  
== Activities and Teaching Methods ==
 
{| class="wikitable"
  
{| class="wikitable"
−
|+ Activities within each section
 +
|+ Teaching and Learning Methods within each section
 
|-
  
|-
−
! Learning Activities !! Section 1 !! Section 2 !! Section 3 !! Section 4
 +
! Teaching Techniques !! Section 1 !! Section 2 !! Section 3 !! Section 4 !! Section 5 !! Section 6 !! Section 7
 
|-
  
|-
  +
| Problem-based learning (students learn by solving open-ended problems without a strictly-defined solution) || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| Homework and group projects || 1 || 1 || 1 || 1
  
 
|-
  
|-
−
| Midterm evaluation || 1 || 1 || 0 || 0
 +
| Project-based learning (students work on a project) || 1 || 1 || 1 || 1 || 1 || 1 || 1
 
|-
  
|-
  +
| Differentiated learning (provide tasks and activities at several levels of difficulty to fit students needs and level) || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| Testing (written or computer based) || 1 || 1 || 1 || 1
  
−
|}
 
−
== Formative Assessment and Course Activities ==
  
−  
−
=== Ongoing performance assessment ===
  
−  
−
==== Section 1 ====
  
−
{| class="wikitable"
  
−
|+
 
 
|-
  
|-
  +
| Contextual learning (activities and tasks are connected to the real world to make it easier for students to relate to them); || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
! Activity Type !! Content !! Is Graded?
  
 
|-
  
|-
  +
| Business game (learn by playing a game that incorporates the principles of the material covered within the course). || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| Question || Calculate of the kinematic parameters of the particle according to the given laws of motion, it is required to determine: <br> particle trajectory, <br> particle velocity, <br> particle acceleration and its normal and tangential components, <br> radius of curvature of the trajectory. || 1
  
 
|-
  
|-
  +
| inquiry-based learning || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| Question || Calculate of the kinematic parameters of the planar mechanism, determine: <br> velocity of specific points of the mechanism and angular velocity of the links of the mechanism using the method of instantaneous velocity centers, <br> velocity of specific points of the mechanism and angular velocity of the links of the mechanism using the analytical method, <br> acceleration of specific points of the mechanism and angular accelerations of the links of the mechanism. || 1
  
  +
|}
  +
{| class="wikitable"
  +
|+ Activities within each section
 
|-
  
|-
  +
! Learning Activities !! Section 1 !! Section 2 !! Section 3 !! Section 4 !! Section 5 !! Section 6 !! Section 7
−
| Question || Calculate of the kinematics of the complex motion of a point, determine: <br> transport, relative and absolute velocity of the point, <br> transport, relative, Coriolis and absolute acceleration of the point. || 1
  
 
|-
  
|-
  +
| Interactive Lectures || 1 || 1 || 1 || 1 || 1 || 1 || 1
−
| Question || Calculate of the kinematics of gears, determine the gear ratio, angular velocities and angular accelerations of links, velocities and accelerations of specific points of links for: <br> gearbox with fixed axles, <br> planetary gearbox with parallel axes, <br> planetary gearbox with intersecting axes. || 1
  
 
|-
  
|-
  +
| Lab exercises || 1 || 1 || 1 || 1 || 1 || 1 || 0
−
| Question || Make a synthesis of the laws of motion of a point and a solid, taking into account given conditions and restrictions. || 0
  
 
|-
  
|-
  +
| Group projects || 1 || 0 || 0 || 0 || 0 || 1 || 1
−
| Question || Do a kinematic analysis of complex planar mechanisms with a large number of links. || 0
  
 
|-
  
|-
  +
| Flipped classroom || 1 || 1 || 1 || 1 || 1 || 1 || 0
−
| Question || Do a kinematic analysis of complex planar mechanisms with several degrees of freedom. || 0
  
 
|-
  
|-
−
| Question || Do a kinematic analysis of spatial mechanisms. || 0
 +
| Discussions || 1 || 1 || 1 || 1 || 1 || 1 || 1
 
|-
  
|-
  +
| Presentations by students || 1 || 0 || 1 || 0 || 0 || 0 || 1
−
| Question || Do a kinematic analysis of the complex motion of a solid body. || 0
  
−
|}
 
−
==== Section 2 ====
  
−
{| class="wikitable"
  
−
|+
 
 
|-
  
|-
  +
| Oral Reports || 1 || 0 || 1 || 0 || 0 || 0 || 1
−
! Activity Type !! Content !! Is Graded?
  
 
|-
  
|-
−
| Question || Derive equilibrium equations for a system of concurrent forces. || 1
 +
| Cases studies || 0 || 1 || 0 || 1 || 1 || 1 || 0
 
|-
  
|-
−
| Question || Derive equilibrium equations for a solid in 2D. || 1
 +
| Experiments || 0 || 0 || 1 || 0 || 0 || 0 || 0
 
|-
  
|-
−
| Question || Derive equilibrium equations for a system of two or more solids in 2D. || 1
 +
| Written reports || 0 || 0 || 1 || 0 || 0 || 1 || 0
 
|-
  
|-
−
| Question || Derive equilibrium equations for a solid in 3D. || 1
 +
| Individual Projects || 0 || 0 || 0 || 1 || 0 || 0 || 0
 
|-
  
|-
  +
| Peer Review || 0 || 0 || 0 || 0 || 0 || 0 || 1
−
| Question || Apply equilibrium equations to calculate the reactions of supports and forces in the rods of a truss in 2D. || 0
  
  +
|}
  +
  +
== Formative Assessment and Course Activities ==
  +
  +
=== Ongoing performance assessment ===
  +
  +
==== Section 1 ====
  +
{| class="wikitable"
  +
|+
 
|-
  
|-
  +
! Activity Type !! Content !! Is Graded?
−
| Question || Apply equilibrium equations to calculate the reactions of supports of a solid body in 2D. || 0
  
 
|-
  
|-
  +
| Discussion || Difference between Art and Creativity. Examples from your personal experience <br> Tools to manage your attention: work with exercises above <br> Is it true that an ideation stage is the very first step to take when starting your own business? If not, what needs to be done before? <br> Idea diary: share your experience, was it useful? How to keep motivation to continue? <br> Sharing your business ideas: is it risky for a founder? Why? <br> Name and discuss principles of hypothesis thinking <br> Name and comment on ideation tool you know. Did you have an experience with it? <br> Where to take creativity? Your advice <br> Lets find examples of “Steal like an artist” approach among startups <br> Create a list of 5 business ideas you have ever had in your mind. Choose 1 and make an exhaustive list of the problems that are associated with the proposed business idea. || 0
−
| Question || Apply equilibrium equations for calculating the reactions of supports of a system of bodies in 2D. || 0
  
 
|-
  
|-
  +
| Workshop || Break into teams, choose from the list below 1 tool to work with. Use the templates to create new business ideas. Summarize the results. Share your results and experience of using the template with other teams || 1
−
| Question || Apply equilibrium equations to calculate the reactions of supports of a solid body in 3D. || 0
  
 
|-
  
|-
  +
| Exercise || Start an "Idea diary" (not necessarily business ideas): create a convenient place for notes (notion, pinterest, instagram, paper notebook, etc.). Note the time/place/circumstances of ideas coming, learn to write down ideas. Draw conclusions from 1 week's work: where, when, how, why new ideas arise and whether you can manage their flow. || 0
−
| Question || Investigate the equilibrium of a system of bodies taking into account friction. || 0
  
−
|}
+
|}
  +
−
==== Section 3 ====
  
  +
==== Section 2 ====
 
{| class="wikitable"
  
{| class="wikitable"
 
|+
 
|+
Line 213: Line 221:
 
! Activity Type !! Content !! Is Graded?
  
! Activity Type !! Content !! Is Graded?
 
|-
  
|-
  +
| Discussion || What are the basic steps in market research? <br> What are the commonly used market research methods? <br> What research question types can be asked in surveys? <br> Should startup prefer primary or secondary research? || 0
−
| Question || Derive and solve the differential equations of rectilinear and curvilinear motion of a particle. || 1
  
 
|-
  
|-
  +
| Workshop || SWOT analysis: compare your business idea with competitors and market situation <br> Get familiar with industry trends and reports: Find and create a list of 3 to 5 business research papers or trend reports in your industry || 0
−
| Question || Derive and solve differential equations based on the theorem on the motion of the center of mass of a system. || 1
  
 
|-
  
|-
  +
| Home written assignment || Market research doc: create a structure that is: <br> 1-2 pages long <br> Describes your business idea <br> Contains the structure of your future research <br> Contains a list of questions to answer during the research for each chapter proposed <br> Contains links and references to data sources potentilly interesting to use in a research <br> Its feasible: it should be a chance you may answer all the questions stated in the doc <br> The doc format is designed and well structured || 1
−
| Question || Derive and solve differential equations based on the theorem on the change in the angular momentum of a system. || 1
  
  +
|}
  +
  +
==== Section 3 ====
  +
{| class="wikitable"
  +
|+
 
|-
  
|-
  +
! Activity Type !! Content !! Is Graded?
−
| Question || Derive and solve the differential equations of rectilinear and curvilinear motion of bodies that form a system with one degree of freedom. || 1
  
 
|-
  
|-
  +
| Oral test || Good or bad interview question? <br> Useful or useless feedback? || 0
−
| Question || Derive and solve differential equations of motion based on the D’Alembert’s principle. || 1
  
 
|-
  
|-
  +
| Workshop || Work on your customer profile using the Persona template. Make a client interview script with the help of the Problem-validation-script. || 1
−
| Question || Derive and solve the differential equation based on the theorem on the change in kinetic energy. || 1
  
 
|-
  
|-
−
| Question || Apply the differential equations of a particle to study the motion of a body in a field of gravity under the influence of air resistance. || 0
 +
| Case study || Watch the video with the case study. This is an example of HOW NOT to take a customer discovery interview. Discuss what went wrong? || 0
−
|-
 +
|}
  +
−
| Question || Apply the differential equations of a particle to study oscillations. || 0
  
−
|-
  
−
| Question || Apply the theorem on the motion of the center of mass of a system to determine the dynamic reactions of the support of the mechanism. || 0
  
−
|-
  
−
| Question || Apply the theorem on the change in the angular momentum of a system to study the gyroscopic effect. || 0
  
−
|-
  
−
| Question || Apply the D’Alembert’s principle to determine the dynamic reactions of the supports of a mechanical system || 0
  
−
|-
  
−
| Question || Apply the kinetic energy change theorem to determine the velosity of bodies of a mechanical system. || 0
  
−
|}
 
 
==== Section 4 ====
  
==== Section 4 ====
 
{| class="wikitable"
  
{| class="wikitable"
Line 243: Line 247:
 
! Activity Type !! Content !! Is Graded?
  
! Activity Type !! Content !! Is Graded?
 
|-
  
|-
  +
| Workshop || Estimate your target market using the TAM-SAM-SOM template in MIRO. Explain the data. || 1
−
| Question || What are generalized coordinates? || 1
  
 
|-
  
|-
  +
| Case study || Learn a market sizing case: online babysitting service || 0
−
| Question || What are cyclic coordinates? || 1
  
  +
|}
  +
  +
==== Section 5 ====
  +
{| class="wikitable"
  +
|+
 
|-
  
|-
  +
! Activity Type !! Content !! Is Graded?
−
| Question || Derive the differential equations of a mechanical system based on the principle of virtual work || 1
  
 
|-
  
|-
  +
| Workshop || Use 3 tools from this lesson's theory that you are least familiar with or have not used at all. From each source, take one insight on the state of your project's market. (For example, the total size of your target market, a leading competitor, number of users, or a growing trend) || 0
−
| Question || Derive the differential equations of a mechanical system based on the General Equation of dynamics || 1
  
 
|-
  
|-
  +
| Oral presentation || Take one tool from the list below and create a “how-to” guide to the service for your classmates. The guide could be done in a form of 1) video-instruction 2) text 3) visualized scheme 4) presentation. The guide must answer how to use a tool and give an example of its use on concrete case study. Studying the guide should take your reader not mach then 15 min. || 1
−
| Question || Derive the differential equations of a mechanical system based on Lagrange’s equations || 1
  
  +
|}
  +
  +
==== Section 6 ====
  +
{| class="wikitable"
  +
|+
 
|-
  
|-
  +
! Activity Type !! Content !! Is Graded?
−
| Question || Apply the principle of virtual work to study the laws of motion of a mechanical system with one degree of freedom. || 0
  
 
|-
  
|-
  +
| Workshop || Exercises: <br> Personal SWOT Analysis <br> List of Personal Achievements <br> Analysis of Motivating Activities <br> Your Personal Vision || 0
−
| Question || Apply the General Equation of dynamics to study the laws of motion of a mechanical system with one degree of freedom. || 0
  
  +
|}
  +
  +
==== Section 7 ====
  +
{| class="wikitable"
  +
|+
 
|-
  
|-
  +
! Activity Type !! Content !! Is Graded?
−
| Question || Apply the Lagrange’s equations to study the laws of motion of a mechanical system with several degrees of freedom. || 0
  
 
|-
  
|-
  +
| Pitch session || The final Market Research report should follow the structure discussed <br> Content of the oral presentation may include: business description, market overview, main sources used in the research, competitors overview, monetization opportunity, market size, further stages of research or business work, team, comments on some challenges during the work || 1
−
| Question || Apply the Lagrange’s equations to study the oscillations of a mechanical system with two degrees of freedom. || 0
  
−
|}
+
|}
  +
 
=== Final assessment ===
  
=== Final assessment ===
 
'''Section 1'''
  
'''Section 1'''
  +
# For the final assessment, students should complete the Market Research paper.
−
# Describe the vector, coordinate, and natural methods of specifying particle motion. Show the transition from one method to another. Find the velocity and acceleration of the particle in various methods.
  
  +
# It should follow the market research paper structure, contain information about market volume (TAM SAM SOM), data must be gathered with help of data sources learnt.
−
# Define the angular velocity vector and the angular acceleration vector of the body. Prove the independence of these vectors from the choice of the pole. Use the Euler vector formula to find the velocities and accelerations of points of a rotating rigid body and a rigid body making plane motion.
  
  +
# The paper should refer to market potential and give the basis to make business decisions, answer questions on how to start and develop your idea, what is your business model, target customer persona, product MVP etc.
−
# Describe ways to set the orientation of a solid in space, including Euler angles, Tight-Brian angles, quaternions. Show the methodology for determining the angular velocity vector in these cases.
  
  +
# Grading criteria for the final project presentation:
−
# Show the methodology of kinematic analysis of planar mechanisms, including the method of composing the equations of motion for the points of the mechanism, the theorems on the velocities and accelerations of body points in plane motion, and the instantaneous center of velocity method.
  
  +
# Market sizing has been carried out
−
# Show the methodology of kinematic analysis of the complex motion of a particle, the theorems on the addition of velocities and accelerations for complex motion of a particle.
  
  +
# Customer segments are named
  +
# Сompetitor analysis has been conducted
  +
# At least 2 prominent data sources are used
  +
# Customer discovery interviews conducted
  +
# Future steps are mapped out
  +
# The final report is visualized clearly and transparent
 
'''Section 2'''
  
'''Section 2'''
  +
−
# Explain the basic axioms of statics.
  
−
# Demonstrate the methods for determining the moment of force about a point and about an axis.
  
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# Demonstrate the methods for transformation a couple of forces.
  
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# Demonstrate the method for determining the principal vector and the principal moment of the force system.
  
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# Describe the method for transformation a force system to the simplest possible form.
  
 
'''Section 3'''
  
'''Section 3'''
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−
# Formulate the theorem of the motion of the center of mass of a system. Show for what problems this theorem is effective.
  
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# Formulate the D’Alambert’s principle. Show for what problems the calculation method based on this principle is effective.
  
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# Describe the concept of force field. Show the method for determining the work of a force at a movement of a particle in a potential force field.
  
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# Describe the processes that occur upon impact and methods for calculating the law of motion of the body upon impact.
  
 
'''Section 4'''
  
'''Section 4'''
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# Formulate the the principle of virtual work. Show for what problems the calculation method based on this principle is effective.
  
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'''Section 5'''
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# Formulate the the D’Alembert-Lagrange’s principle. Show for problems tasks the calculation method based on this principle is effective.
  
  +
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# Demonstrate methods for calculating generalized forces.
  
  +
'''Section 6'''
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# Show the different forms of writing the Lagrange equations and explain in which cases each of these forms will be more convenient.
  
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# Demonstrate the principles of choosing the most convenient method for solving a given specific problem of mechanics.
  
  +
'''Section 7'''
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=== The retake exam ===
  
=== The retake exam ===
 
'''Section 1'''
  
'''Section 1'''
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# For the retake, students have to submit the results of the market sizing exercise with the TAM SAM SOM method in the form of a visual framework studied.
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Latest revision as of 09:50, 29 May 2023

Market Research for IT Startups

  • Course name: Market Research for IT Startups
  • Code discipline:
  • Subject area: Technological Entrepreneurship

Short Description

This course is for students who see themselves as entrepreneurs. The course is designed for the early development of business ideas and provides methods and guidelines for business research. The course teaches how to assess the potential of business ideas, hypothesis thinking, methods for generating ideas and testing their quality

Prerequisites

Prerequisite subjects

  • N/A

Prerequisite topics

  • N/A

Course Topics

Course Sections and Topics
Section Topics within the section
Ideation tools
  1. Art VS Creativity
  2. Ability to discover
  3. How to generate ideas
  4. Creativity sources
  5. Ideation in groups
  6. Rules for ideation for startups
Market research content
  1. Types of research: primary vs secondary
  2. How to plan a research
  3. Market research chapters content
  4. Frameworks used in a market research (SWOT, Persona, etc)
  5. Tools and sources to conduct a competitors analysis
Customer development
  1. Interviews are the main tool for “Get Out The Building” technique
  2. The "Mum's Test"
  3. Jobs-To-Be-Done
  4. Good and bad interview questions
Market sizing
  1. Market analysis VS market sizing
  2. Sizing stakeholders and their interests
  3. Sizing methods
  4. TAM SAM SOM calculation examples
Data for a research
  1. Sources and tools for competitors overview
  2. Sources and tools for product and traffic analysis
  3. Sources and tools for trend watching
  4. Life hacks for search
Founder motivation
  1. Ways to Stay Motivated as an Entrepreneur
  2. Exercises for founders motivation
Pitch Day
  1. Market research results presentations

Intended Learning Outcomes (ILOs)

What is the main purpose of this course?

This course aims to give students theoretical knowledge and practical skills on how to assess market potential at an early stage of an IT startup (or any company) development. The ultimate goal is to teach students to conduct market research for their business.

ILOs defined at three levels

Level 1: What concepts should a student know/remember/explain?

By the end of the course, the students should be able to ...

  • Market research techniques using open data,
  • Typology of market assessment methods,
  • Types of research data and their application,
  • Market research components: competitors overview, value proposition, trend watching, venture status, business models, buyers profile etc

Level 2: What basic practical skills should a student be able to perform?

By the end of the course, the students should be able to ...

  • Methods of ideation,
  • TAM SAM SOM method, 2 approaches,
  • Applied tools and resources for market sizing,
  • Principles to work with business hypotheses

Level 3: What complex comprehensive skills should a student be able to apply in real-life scenarios?

By the end of the course, the students should be able to ...

  • Identify and describe the market
  • Assess market potential for any business idea
  • Conduct relevant market research before starting up a business
  • Use the most relevant and high-quality data for a market research

Grading

Course grading range

Grade Range Description of performance
A. Excellent 85.0-100.0 -
B. Good 70.0-84.0 -
C. Satisfactory 50.0-69.0 -
D. Fail 0.0-50.0 -

Course activities and grading breakdown

Activity Type Percentage of the overall course grade
Paper #0: Market research structure 0-10 scale (costs 10% final)
Paper #1: TAM SAM SOM 0-10 scale (costs 20% final)
Workshops activity 3 points for each of 7 workshops: 1 point=participation, 2 points=discussion, 3 points=valuable results (costs 21% final)
Paper #2: Market research 0-10 scale (costs 30% final)
Final Presentation 0-10 scale (costs 20% final)

Recommendations for students on how to succeed in the course

Participation is important. Showing up and participating in discussions is the key to success in this course.
Students work in teams, so coordinating teamwork will be an important factor for success.
Reading the provided materials is mandatory, as lectures will mainly consist of discussions and reflections not slides or reading from scratch.
The main assignment in the course is Market research paper which is supposed to be useful not only for this course but s a basis for future business oriented courses

Resources, literature and reference materials

Open access resources

  • - article with reflections on the methodology book on the 55 typical business models
  • - a book with instructions on how to communicate with your potential users. How to conduct interviews so that you understand what the client wants to say and not what you want to hear.
  • - the case book on the Jobs To Be Done. With JTBD, we can make predictions about which products will be in demand in the market and which will not. The idea behind the theory is that people don't buy products, but "hire" them to perform certain jobs.
  • A selection of with a summary of key ideas from Harvard Business Review
  • F. Sesno "" - the book on how to get information out of people through questions.
  • a visual guide book to dealing with your inner procrastinator

Closed access resources

  • Crunchbase.com
  • Statista.com

Software and tools used within the course

  • Boardofinnovation.com
  • Miro.com
  • Notion.com
  • MS Teams

Teaching Methodology: Methods, techniques, & activities

Activities and Teaching Methods

Teaching and Learning Methods within each section
Teaching Techniques Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7
Problem-based learning (students learn by solving open-ended problems without a strictly-defined solution) 1 1 1 1 1 1 1
Project-based learning (students work on a project) 1 1 1 1 1 1 1
Differentiated learning (provide tasks and activities at several levels of difficulty to fit students needs and level) 1 1 1 1 1 1 1
Contextual learning (activities and tasks are connected to the real world to make it easier for students to relate to them); 1 1 1 1 1 1 1
Business game (learn by playing a game that incorporates the principles of the material covered within the course). 1 1 1 1 1 1 1
inquiry-based learning 1 1 1 1 1 1 1
Activities within each section
Learning Activities Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7
Interactive Lectures 1 1 1 1 1 1 1
Lab exercises 1 1 1 1 1 1 0
Group projects 1 0 0 0 0 1 1
Flipped classroom 1 1 1 1 1 1 0
Discussions 1 1 1 1 1 1 1
Presentations by students 1 0 1 0 0 0 1
Oral Reports 1 0 1 0 0 0 1
Cases studies 0 1 0 1 1 1 0
Experiments 0 0 1 0 0 0 0
Written reports 0 0 1 0 0 1 0
Individual Projects 0 0 0 1 0 0 0
Peer Review 0 0 0 0 0 0 1

Formative Assessment and Course Activities

Ongoing performance assessment

Section 1

Activity Type Content Is Graded?
Discussion Difference between Art and Creativity. Examples from your personal experience
Tools to manage your attention: work with exercises above
Is it true that an ideation stage is the very first step to take when starting your own business? If not, what needs to be done before?
Idea diary: share your experience, was it useful? How to keep motivation to continue?
Sharing your business ideas: is it risky for a founder? Why?
Name and discuss principles of hypothesis thinking
Name and comment on ideation tool you know. Did you have an experience with it?
Where to take creativity? Your advice
Lets find examples of “Steal like an artist” approach among startups
Create a list of 5 business ideas you have ever had in your mind. Choose 1 and make an exhaustive list of the problems that are associated with the proposed business idea.		 0
Workshop Break into teams, choose from the list below 1 tool to work with. Use the templates to create new business ideas. Summarize the results. Share your results and experience of using the template with other teams 1
Exercise Start an "Idea diary" (not necessarily business ideas): create a convenient place for notes (notion, pinterest, instagram, paper notebook, etc.). Note the time/place/circumstances of ideas coming, learn to write down ideas. Draw conclusions from 1 week's work: where, when, how, why new ideas arise and whether you can manage their flow. 0

Section 2

Activity Type Content Is Graded?
Discussion What are the basic steps in market research?
What are the commonly used market research methods?
What research question types can be asked in surveys?
Should startup prefer primary or secondary research?		 0
Workshop SWOT analysis: compare your business idea with competitors and market situation
Get familiar with industry trends and reports: Find and create a list of 3 to 5 business research papers or trend reports in your industry		 0
Home written assignment Market research doc: create a structure that is:
1-2 pages long
Describes your business idea
Contains the structure of your future research
Contains a list of questions to answer during the research for each chapter proposed
Contains links and references to data sources potentilly interesting to use in a research
Its feasible: it should be a chance you may answer all the questions stated in the doc
The doc format is designed and well structured		 1

Section 3

Activity Type Content Is Graded?
Oral test Good or bad interview question?
Useful or useless feedback?		 0
Workshop Work on your customer profile using the Persona template. Make a client interview script with the help of the Problem-validation-script. 1
Case study Watch the video with the case study. This is an example of HOW NOT to take a customer discovery interview. Discuss what went wrong? 0

Section 4

Activity Type Content Is Graded?
Workshop Estimate your target market using the TAM-SAM-SOM template in MIRO. Explain the data. 1
Case study Learn a market sizing case: online babysitting service 0

Section 5

Activity Type Content Is Graded?
Workshop Use 3 tools from this lesson's theory that you are least familiar with or have not used at all. From each source, take one insight on the state of your project's market. (For example, the total size of your target market, a leading competitor, number of users, or a growing trend) 0
Oral presentation Take one tool from the list below and create a “how-to” guide to the service for your classmates. The guide could be done in a form of 1) video-instruction 2) text 3) visualized scheme 4) presentation. The guide must answer how to use a tool and give an example of its use on concrete case study. Studying the guide should take your reader not mach then 15 min. 1

Section 6

Activity Type Content Is Graded?
Workshop Exercises:
Personal SWOT Analysis
List of Personal Achievements
Analysis of Motivating Activities
Your Personal Vision		 0

Section 7

Activity Type Content Is Graded?
Pitch session The final Market Research report should follow the structure discussed
Content of the oral presentation may include: business description, market overview, main sources used in the research, competitors overview, monetization opportunity, market size, further stages of research or business work, team, comments on some challenges during the work		 1

Final assessment

Section 1

  1. For the final assessment, students should complete the Market Research paper.
  2. It should follow the market research paper structure, contain information about market volume (TAM SAM SOM), data must be gathered with help of data sources learnt.
  3. The paper should refer to market potential and give the basis to make business decisions, answer questions on how to start and develop your idea, what is your business model, target customer persona, product MVP etc.
  4. Grading criteria for the final project presentation:
  5. Market sizing has been carried out
  6. Customer segments are named
  7. Сompetitor analysis has been conducted
  8. At least 2 prominent data sources are used
  9. Customer discovery interviews conducted
  10. Future steps are mapped out
  11. The final report is visualized clearly and transparent

Section 2

Section 3

Section 4

Section 5

Section 6

Section 7


The retake exam

Section 1

  1. For the retake, students have to submit the results of the market sizing exercise with the TAM SAM SOM method in the form of a visual framework studied.

Section 2

Section 3

Section 4

Section 5

Section 6

Section 7

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