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Cross-Cultural Management for IT-Specialists
- Course name: Cross-Cultural Management for IT-Specialists
- Code discipline: 0.1 Course characteristics
- Subject area:
Short Description
This course covers the following concepts: • Interaction in a Multicultural Team;; • Leadership Across Cultures;; • Cross-Cultural Positioning/Adaptation of a Project/Company;; • Resolution of Cross-Cultural Disputes;.
Prerequisites
Prerequisite subjects
Prerequisite topics
Course Topics
| Section | Topics within the section |
|---|---|
| Cross-Cultural Management and Modern Challenges in Business |
|
| Working in Multicultural Teams. |
|
| Cross-Cultural Adaptation of a Product/Project. |
|
| Cross-Cultural Negotiations and Dispute Resolution |
|
| Written Communication in Multicultural Environment |
|
Intended Learning Outcomes (ILOs)
What is the main purpose of this course?
The main objective of the course is to provide students with a set of skills to identify and adequately interpret the cultural intentions of their respective target audiences to successfully promote themselves and their projects in foreign markets. During the course, the students will receive information on the following aspects:
ILOs defined at three levels
Level 1: What concepts should a student know/remember/explain?
By the end of the course, the students should be able to ...
- • qualitative aspects of national cultures;
- • business stereotypes in different cultures;
- • general principles of leadership in multinational teams;
- key challenges while adapting the product/projects to the cultural expectations of the subsequent target audiences;
- • cross-cultural misunderstandings (conflicts) and the ways to overcome them.
- characteristic features of written communication in global business environment
Level 2: What basic practical skills should a student be able to perform?
By the end of the course, the students should be able to ...
- potential problem areas in managing cross-cultural teams;
- key challenges while adapting the product/projects to the cultural requirements of the subsequent target audiences;
- steps to build up mutual understanding inside an intercultural team
- typical mistakes while preparing documents for the respondents from other cultures.
Level 3: What complex comprehensive skills should a student be able to apply in real-life scenarios?
By the end of the course, the students should be able to ...
- techniques to interpret correctly the behavior and intentions of their interlocutors from various cultures
- methods to settle down conflicts arisen from cultural misunderstandings
- strategies to improve their cross-cultural competencies to ensure a more correct promotion of their product/project
- fundamentals of global business etiquette (in both oral and written types of communication with interlocutors representing other cultures)
- strategies to solve problems in cross-cultural issues in the global business environment
- *- What should a student be able to evaluate at the end of the course? By the
- end of the course, the students should be able to evaluate:
- a cultural conflict to apply subsequent remedies;
- cultural intentions of the parties during negotiations.
- marketing communication strategies for their possible application in various cultures;
- presentations for their appropriateness for the demonstration to the representatives of other cultures.
Grading
Course grading range
| Grade | Range | Description of performance |
|---|---|---|
| A. Excellent | 85-100 | - |
| B. Good | 70-84 | - |
| C. Satisfactory | 55-69 | - |
| D. Poor | 0-54 | - |
Course activities and grading breakdown
| Activity Type | Percentage of the overall course grade |
|---|---|
| In-class work (including exercises and case studies) | 100 |
| Final Project (Team) | 0 |
| Exams | 0 |
Recommendations for students on how to succeed in the course
Resources, literature and reference materials
Open access resources
- Abramson N., and Moran R. 2018. Managing Cultural Differences. Global Leadership for the 21st Century. Routledge.
- Trompenaars F., Hampden-Turner Ch. 2000. Riding The Ways of Culture: Understanding Cultural Diversity in Business. Nicholas Brealey Publishing.
- Trompenaars F., Woolliams P (2004). A new paradigm for Marketing Across Cultures. Marketing Insights. Available at http://www.thtconsulting.com/Articles/Anew%20paradigm%20for%20Marketing%20Across%20Cultures.pdf
- Meyer E. 2014. The Culture Map: Breaking Through the Invisible Boundaries of Global Business. PublicAffairs
- Minkov M. 2011. Cultural Differences in a Globalizing World. UK: Emerald Group Publishing Limited
- Gudykunst W. 2003. Cross Cultural and Intercultural Communication. California: Sage Publications.
- Molinsky A. 2013. Common Language Doesn’t Equal Common Culture. Harvard Business Review, April 3, 2013. .
Closed access resources
Software and tools used within the course
Teaching Methodology: Methods, techniques, & activities
Activities and Teaching Methods
| Learning Activities | Section 1 | Section 2 | Section 3 | Section 4 | Section 5 |
|---|---|---|---|---|---|
| Testing (written or computer based) | 1 | 0 | 0 | 0 | 1 |
| Oral polls | 1 | 1 | 1 | 0 | 0 |
| Discussions | 1 | 1 | 1 | 1 | 1 |
| Exercises | 1 | 1 | 1 | 1 | 1 |
| Exercises (Case Study) | 1 | 1 | 1 | 1 | 1 |
Formative Assessment and Course Activities
Ongoing performance assessment
Section 1
| Activity Type | Content | Is Graded? |
|---|---|---|
| Question | Is it possible to consider cross-cultural management an independent branch of business? | 1 |
| Question | What are the main differences between high-context and low-context cultures? | 1 |
| Question | Provide 2-3 examples of cross-cultural interfaces and state their differences from cross-cultural dimensions? | 1 |
Section 2
| Activity Type | Content | Is Graded? |
|---|---|---|
| Question | What are the stages of the Developmental Model of Intercultural Sensitivity (DMIS) by M. Bennett? | 1 |
| Question | What is the difference between cultural intelligence and emotional intelligence? | 1 |
| Question | Describe the Cultural Intelligence Techniques of Head, Body, and Heart. | 1 |
Section 3
| Activity Type | Content | Is Graded? |
|---|---|---|
| Question | Which methods for collecting and analyzing of cultural data can you name? | 1 |
| Question | What factors should be taken into consideration while promoting the project/product among various target audiences in other cultures? | 1 |
| Question | What are the main differences in working with media in different cultures when promoting a product/project? | 1 |
Section 4
| Activity Type | Content | Is Graded? |
|---|---|---|
| Question | What is the difference between ‘dialogue’ and ‘interaction’? | 1 |
| Question | What is understood by ‘semantic scissors’ in the dialogue? | 1 |
| Question | What are the key reasons for cross-cultural conflicts? How can cross-cultural conflicts influence business issues? | 1 |
| Question | What are the key principles of conflict mediation? | 1 |
Section 5
| Activity Type | Content | Is Graded? |
|---|---|---|
| Question | What are the differences in textual structures and their interpretations in various cultures? | 1 |
| Question | Which characteristic features of business correspondence in different cultures can you name? | 1 |
| Question | Which issues must be taken into consideration to interpret correctly emails of business partners from other cultures? | 1 |
Final assessment
Section 1
- Name two directions in international business with the best applications for the tools of cross-cultural management.
- Which culturally-based risks can one encounter in IT-projects?
- What are the components of the personal brand of a successful cross-cultural manager?
- How can you apply the Culture Map (E. Meyer) to avoid cultural traps in business?
Section 2
- What are the potential problem areas in working in cross-cultural teams?
- What changes occur when evolving through each step of the DMIS scale?
- Please provide five tips to strengthen the performance of a cross-cultural team
- What are the key challenges for managing multicultural teams?
Section 3
- What are the main differences in the promotion of the product/project in social networks in different cultures?
- Give 2-3 examples of culturally inappropriate information for publication in mass media.
- What coloristic features should be taken into account while preparing a website for the promotion among target audiences in various cultures?
- Give 2-3 examples of cultural faux pas of well-known companies while promoting their products in other cultures.
Section 4
- Name three aspects to be taken into consideration while negotiating with the representatives of other cultures.
- Describe the algorithm for solving cross-cultural conflicts in multicultural teams.
- What are the peculiarities of negotiating strategies of the representatives of various cultures? What are the remedies not to be trapped in such manipulation?
Section 5
- Why is it so important to take into account the cultural characteristics of potential investors while preparing for presentations?
- Please provide 3-4 examples of the incorrect interpretation of cultural intentions in textual messages of business partners from other cultures.
The retake exam
Section 1
Section 2
Section 3
Section 4
Section 5