Business Analytics

Course name: Business Analytics
Course number: XYZ
Knowledge area: xxx

Administrative details

Faculty: Computer Science and Engineering
Year of instruction: 4th year of BS
Semester of instruction: 1st semester
No. of Credits: 4 ECTS
Total workload on average: 144 hours overall
Class lecture hours: 2 per week
Class tutorial hours: 2 per week
Lab hours: 2 per week
Individual lab hours: 0
Frequency: weekly throughout the semester
Grading mode: letters: A, B, C, D

Prerequisites

Introduction to Programming I
Introduction to Programming II
Probability and Statistics
Data Mining

Course outline

In this course, students will learn about using data about customers and markets in business decision-making. They will learn to identify, evaluate, and capture business analytic opportunities that create value. Toward this end, students will learn how to gather, analyze, and interpret data about markets and customers. They will also explore the challenges that can arise in implementing analytical approaches within an organization.

Expected learning outcomes

Understanding of how decision-makers use business analytics to formulate and solve business problems
Understanding and applying the appropriate tools for the the analysis of quantitative and qualitative data
Fluency with the use of software packages for data analysis
Understanding data gathering
Analyzing and interpreting outputs (graphs, tables, mathematical models, etc.)
Understanding how to collect data and report results objectively

Expected acquired core competences

Data Mining and data management techniques
Data Visualization
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
Decision Analytics

Textbook

Reference material

Lecturing and lab slides and material will be provided
Several resources are available online and will be pointed during the course

Required computer resources

Students should have laptops.

Evaluation

Assignments and project (30%)
Mid-term Exam (30 %)
Written Final (40%)

BSc:BusinessAnalytics

Contents